APG Authorised Distributor Program

Welcome

We’re excited to welcome your business to the APG Authorised Distributor program. This program will add real value by driving growth across your workshop customer base.

APG knows the importance of proven partnerships and understands how critical it is for distributors to have a reliable and timely supply of quality products that deliver you exceptional value and healthy margins.

With ever increasing competition and overheads, the need to strengthen your business proposition is a necessity for every business.

A partnership offering continual business support, value, and margin are the keys to future success.

Over 25 years APG has invested heavily to provide you one of the most efficient supply chains in Australia delivering a wide range of cooling, electrical, mechanical, body and lighting parts.

The Partnership Program extends beyond just helping you sell more products to your workshop customers. It delivers your business the opportunity and means to become your workshop customer’s most valued auto parts supplier.

There are three levels with various value benefits. Whichever level you choose you can be assured APG is committed to delivering high quality automotive parts with industry best practice service.

We’re looking forward to supporting you as a true business partner, both now and in the future.

Program Benefits and Inclusions

BenefitsEssentialSuperiorUltimate
Dedicated local account managers and customer supportYYY
Access to APGiQ – Customer portal, 24hr online stock enquiry & orderingYYY
Access to APG Connect – Live Delivery TrackingYYY
Access to entire product range & No Fuss WarrantyYYY
APG Product Training and ongoing supportYYY
Local Car Parc data informing stock orderingYYY
Inclusion in APG industry/consumer promotions for supported categoryYYY
Access to product images and data for distributors website uploadingYYY
Business listing with click-to-call on supported product brand websiteYYY
News page feature article on the Distributor on supported product brand websiteYYY
Social media post on supported APG brand social media pageYYY
APG Account Manager assisted sign up for affiliate workshops,
with continual support to develop and strengthen total partnership
YYY
Stock exchange guarantee365 – 395180 -210180 – 365
Promotional Signage and marketing collateralSingleMultipleMultiple
Free supported category merchandise packSmallMediumLarge
First access to product type range extensionsYY
New product range introductory offersYY
APG design and build Distributor version of supported Product Category WebsiteOOY
Access to APG Match Fit Customer Training ProgramOOO
Branded embroidery on staff shirtsOOY
In-depth ‘How to Sell to Workshops’ trainingY
Contribute to Carbon Offset ProgramsOOO
Purchase VIN searching credits for APGiQOOO
NET PURCHASE REBATE1%*1.5%*2%*
Joint Marketing Fund offering you business value:
• Social media engagement and advertising
• Additional news page feature article on the distributor
on supported APG product brand website
• Additional social media post off supported APG brand social media page
• Digital strategy recommendation and advertising
• Website design/consulting/copywriting
• Branding and marketing support
• Regional press/radio/TV advertising
• Store brochures/POS/Signage/Vehicle signage
• Trade nights/events
• Merchandise
Redeem your accrued Joint Marketing Fund per activity value*
Legend: (Y) Included in program tier, (O) Option for rebate redemption, (–) Not included in program tier.*Terms and conditions apply.

APG Authorised Distributor Joint Marketing Fund Rebate Spend Options

APG is serious about adding value to its partnership with APG Authorised Distributors. By providing a wide range of rebate redemption options, APG delivers business value to both your business and your workshop customers.


These benefits can either be utilised by Distributors to directly promote their business or strengthen the partnership with their Authorised Workshops, by offering the same reward benefits utilisation to them.


Options include:

  • Social media post of APG social assets and or APG brand pages
  • Supply of branded pre-made social media posts
  • APG or brand website news page feature article on distributor or workshop
  • Sponsor/co-host trade night at distributor or workshop’s premises
  • Supported brand embroidered on staff t-shirts
  • Tutorial and or set-up of Google AdWords keyword choice and daily budget
  • Tutorial and or set up of social media advertising and daily budget
  • Regional print design & advertising space
  • Regional radio production & broadcasting
  • Regional TV to increase exposure on existing campaign
  • Promotional/information flyers design, print and delivery
  • Vehicle co-branded signage
  • Professional business and or product photos, inc. travel, photography, editing and uploading
  • General branding and marketing strategy, consultation and support services, e.g. review current materials and advise/design new material style guide
  • Contribute to local community programs
  • Plus more…

AUTHORISED DISTRIBUTOR REQUIREMENTS

The APG Authorised Distributor program has been designed for Australia’s leading independent automotive trade suppliers. Those who are committed to servicing workshops, auto electricians, and radiator specialists with expert knowledge, quality products, and great service.

APG will support its distributors through business value creation by supplying market leading products, margin generation and proactive marketing programs, which drive sales through you and your workshop customers.

Each distributor agrees to carry a minimum stock holding, will have its own delivery vehicles which provide an efficient service for local workshop customers and ideally a showroom where APG products and associated marketing material are prominently displayed.

To drive sales APG Authorised Distributors will engage workshop customers to sign up to the APG Authorised Workshop Program for supported APG product categories which include a range of Mechanical, Electrical, Cooling and Body Parts.

Glossary

Dedicated local account managers and customer support – Your APG account manager will have a focused priority on growing your business. This is supported with an initial higher call cycle and a local state-based phone Parts Interpreter team.


APGiQ – Online Customer Portal enables efficient order placement and processing through 24hr online stock enquiry and ordering, using VIN search functionality. Simple account management with all your activity history in one platform.


APG Connect – Live, online delivery tracking and notification platform.


APG’s No Fuss Warranty – Only available on selected products.


APG product training and ongoing support – APG Account Managers will conduct introductory product category training with all staff. New staff or new product updates to be conducted as required.


Inclusion in APG industry/consumer promotions for supported category – No additional requirements to fulfill to be included in any APG major industry (workshop) focused or end-user consumer focused promotional campaigns for the product category the Distributor supports in this partner program.


Access to product images and data for website uploading – Images and product data supplied for supported product category. Subject to signing APG’s IP agreement. Distributor to bear costs associated with upload to website, or redemption of JMF value.


Business listing with click-to-call on affiliate brand websites – Distributor/workshop contact details listed with active “Call Now” button, location map and “Get Directions” button for Google Maps.


APG account manager assisted sign-up for affiliate workshops and continual support – Your local APG Account Manager (individually or coaching your staff) will allocate time to assist with the identification and ‘sign-up’ process for product category suitable Authorised Workshop locations. Regular follow-up contact will then be implemented.


Stock exchange guarantee – The distributor can exchange APG slow moving product in their supported category for product of equal or greater value, within the below tier clauses.

  • Essential: Product originally purchased as a part of a stock order (> 20 units on a single invoice), can be exchanged between 365 and 395 days after originally invoiced.
  • Superior: Product originally purchased as a part of a stock order (> 20 units on a single invoice), can be exchanged between 180 and 210 days after originally invoiced.
  • Ultimate: Product from any size order, can be exchanged between 180 and 365 days after originally invoiced.

Promotional signage and marketing collateral – Internal and external program and brand signage will be supplied based on participation tier. Initial brand and distributor specific awareness flyers will be supplied. Showroom product displays are encouraged and cost participation assessed individually.


Free supported category merchandise pack – Participation tier determines the quantity of merchandise received.


First access to product type range extensions – The opportunity to purchase first when APG introduce a new line in an existing product type range. Eg radiator for latest vehicle model released.


New Product range introductory offers – The opportunity to receive an introductory purchase offer on selected product types entirely new to APG’s product portfolio. Offers will only be extended to Distributors who support that
product category.


APG design and build Distributor version of supported product Category Website – Redemption costs to vary based on design, functionality, and collateral collection requirements. Ongoing maintenance and hosting are not included in the initial redemption. These as ongoing services can be quoted.


Access to APG Match Fit customer training program – Depending on tier participation, as modules are developed, your business will have access to APG business systems and staff professional development training platform.


Branded embroidery on staff shirts – Supported product brands embroidered on Distributors
staff t-shirts. All participation tiers redeem for workshop staff.


In-depth ‘How to sell to workshops’ training – APG Account Managers will coach relevant staff members on all aspects related to securing Authorised Workshop affiliates. (identification, approach, product and program features and benefits, securing, follow up)


Contribute to carbon offset programs – Either combine your contribution with an APG program or nominate your own choice.